Million dollar smile: Ryan Seacrest is here to stay - both on TV and radio - to the tune of $60 million.
"American Idol" host Ryan Seacrest polished his brand and picked up a little walking-around money Wednesday, signing a three-year, $60 million deal to continue on the radio with Clear Channel.
The deal, which replaces his expiring $35 million agreement, keeps him as the morning man for Clear Channel's dominant top-40 station KIIS in Los Angeles and also will keep him on WHTZ (100.3 FM) in New York, where an edited version of his LA show is heard 10 a.m.-1 p.m. daily.
While the deal revolves around the radio show, Seacrest will also help create new on-air and digital "content" for the company and will be involved in the launch of a new projected record label.
This immediately raised speculation that some performers from "Idol" could end up at the new label.
Seacrest also will continue hosting the weekly syndicated radio countdown "American Top 40."
Seacrest's daily show is a classic top-40 production, a fast-paced mixture of hit music and pop culture tidbits. Seacrest's "Idol" ties have often given him an inside track to performers and interviews.
His personal style is pleasant, upbeat and inoffensive, a combination that has given him longevity not always enjoyed by more distinctive personalities.
His lucrative multimedia success has led the business to compare him with Dick Clark, one of the first rock 'n' roll radio personalities to become involved in multiple aspects of the music business.
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