New condom brand offers 95 different sizes; TheyFit allows consumers to measure to fit

 A 2009 study by the Kinsey Institute and the University of Kentucky found that in an online survey of 436 men, nearly 45 percent reported problems with ill-fitting condoms.

Launched this week, a custom-fitted condom dubbed TheyFit offers men a staggering range of 95 different condom sizes.

To get the right size, men measure their length and girth based on a downloadable "FitKit" chart, which also comes with a special measuring tape (which you can cut out after printing) to ensure the perfect prophylactic fit.

The UK-based company says it has spent more than 15 years of research and development to devise the range of sizes.

 A 2009 study by the Kinsey Institute and the University of Kentucky found that in an online survey of 436 men, nearly 45 percent reported problems with ill-fitting condoms, including breakage, slippage, and difficulty reaching orgasm for both their partner and for themselves.

Last year a London-based condom retail website Condomadvisor.com, also known as Vinico (the same company that helped introduce the spray-on condom in 2006), said that nearly 83 percent of all English men wear the wrong size condom.

TheyFit head Joe Nelson told The Sun in the UK: "We have custom-fit for clothes and shoes. Now we're applying it to something where great fit and comfort are even more critical to enjoyment."

A box of six colorless, odorless, and prelubricated TheyFit condoms can be bought at theyfit.co.uk for £6.99 ($10.80) for anyone residing in the EU. The website says it is working on gaining regulatory approval for sales in the US.

Another "made-to-measure" condom is My.Size condom, which offers seven different sizes ranging from 1.5 inches to over 2.7 inches in width.

The Condomadvisor.com survey interviewing 2,539 English men also found the "typical" penis length ranged from 3.5 inches to 8.7 inches with an average of 5.7 inches, "which means there is just is no standard size."

Condomadivisor.com also reported that a standard condom fits only 17.6 percent of men, leaving the rest of the guys wearing ill-fitting condoms that are "so tight they cut off circulation (and impede erections) or so large they're floppy and nonfunctional," according to the My.Size website.